We are binding – Mowital at ECS 2019

“We are binding” is the claim for Kuraray’s stand at the 2019 European Coatings Show (ECS) from March 19-21 at the Nuremberg trade fair grounds. This claim combines three key aspects of our core messages:

1. Our binding agent Mowital gives numerous technical applications just the right binding – as the European market leaders, we are the experts.

2. For our customers, we are binding business partners and offer a service tailored to their needs.

3. Binding can also mean engaging and interesting. Kuraray Mowital offers not only an exciting product that yields benefits for numerous applications, but also an exciting team of competent experts.


Core Mowital messages at ECS 2019

A brief guide for you explaining our core messages – get inspired for your discussions at the Kuraray booth:

1. We are “the” experts for binding agents because…

  • … you can trust and build on the expertise of the European market leader for technical PVB applications with Kuraray Mowital. Kuraray sets global standards with the variety and quality of Mowital.

  • … as one of the world’s largest producers of PVB, we can offer you a unique product portfolio – with materials tailored perfectly to a wide range of applications.

  • … Mowital is the first PVB worldwide to establish itself as a synonym to the polymer – trust in the Kuraray original from Frankfurt am Main.

2. As binding as our products: With Kuraray Mowital, you have a business partner you can rely on because...

  • … we use our expertise to create custom material solutions for virtually every application. At our R&D location at Industriepark Höchst, our Mowital experts develop PVB materials that offer ideal technical and chemical properties for your application thanks to their specific butyral, hydroxyl and acetal groups.

  • … as a Kuraray customer, you are our focus. At Kuraray, you always have a direct contact. Benefit from fast, flexible order processing – matching your needs.

  • … we at Kuraray have a global reach as a world leading chemicals company. This allows us to supply our Mowital products quickly, easily and competently all over the world.

3. You are “bound” by us because we have such exciting products? Perfect. After all, with our PVB materials and our team, we offer solutions for many of your applications because... 

  • … our dynamic team at Kuraray Mowital offers you the comprehensive expertise in the area of PVB that you need. Benefit from our experience in a wide range of PVB applications – from paints and printing inks, to adhesives, ceramics, films and 3D printing.

  • … our technical service offers vast know-how – from classic industrial applications to state-of-the-art production and process technologies, such as 3D printing.

  • … you benefit from the advantages Mowital provides your application – including the unique transparency that our PVB materials use to make paints and printing inks shine. Mowital is environmentally friendly, harmless to health, compatible with numerous polymers and solvents – and much more.


We wish you a pleasant and successful ECS 2019 with lots of excellent discussions!