---
title: Interview on the Mowital® product range
url: "https://www.mowital.com/newsroom/news/kurarays-product-range-mowitalr-lets-bind-better/"
description: "ipcm® interview with Mr. Jörg Bruss, Director, Global Business – PVB Technical Resin | Kuraray’s product range Mowital®"
image: "https://www.mowital.com/fileadmin/Bilder/News/IPMC-BRUSS.jpg"
date: 2022-12-16
modified: 2023-02-21
lastUpdated: 2023-03-21
---

# Interview on the Mowital® product range

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4. Kuraray’s product range MOWITAL®: let’s bind better!

  05.06.2020

 Kuraray’s product range MOWITAL®: let’s bind better!
====================================================

Dear customer, welcome to our media centre.

Here you will find our press releases and information on events.

   ![Mr. Jörg Bruss, Director, Global Business – PVB Technical Resin ](https://www.mowital.com/fileadmin/_processed_/9/f/csm_IPCM-INTERVIEW-BRUSS_1275829c22.jpeg "ipcm® interview with Mr. Jörg Bruss, Director, Global Business – PVB Technical Resin ") ipcm® interview with Mr. Jörg Bruss, Director, Global Business – PVB Technical Resin

Based on its mission “For people and the planet - to achieve what no one else can”, the Kuraray Group has aimed to develop businesses that contribute to society ever since its establishment.

 Better binding with MOWITAL®
----------------------------

Founded is 1926, Kuraray Co. Ltd is a Japanese chemical company which in 1950 was the first in the world to commercialize polyvinyl alcohol (PVA) fiber, under the brand name KURALON**™**. This was the first synthetic fiber invented in Japan, and led the early phase of Japan’s synthetic fiber industry. Since then, Kuraray has expanded worldwide: today, the Group includes Kuraray Europe GmbH, Kuraray America Inc. and Kuraray South America Ltd.. MOWITAL® is the trademark for a wide range of different polyvinyl butyral resins (PVB) marketed by Kuraray Europe GmbH. ipcm® interviewed Jörg Bruss, Director of Business Unit PVB Technical Resin at Kuraray Europe GmbH to find out more about technical features of MOWITAL®, its application and about what sustainability means for Kuraray Group.

**Ipcm®: Can you outline Kuraray’s PVB Technical Resin Business?**

**JB:** “We are a strong player in the Technical Resin Market. Our trademark MOWITAL® stands for a wide range of different polyvinyl butyrals (PVB) marketed by Kuraray Europe GmbH. With the MOWITAL® brand, Kuraray is the European market leader and one of the world’s largest manufacturers of technical PVB materials.”

Better binding with MOWITAL®

[Please read the whole article](https://www.mowital.com/fileadmin/Dateien/Kuraray_ipcm_May-June_63_2020_EN.pdf "Initiates file download")

ipcm®, “Kuraray’s product range MOWITAL®: let’s bind better!”, in ipcm®\_International Paint&Coating Magazine no. 63, May/June 2020, pp. 26-29.

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